You’ll find her dancing by the sea, adornments glittering in the purple-pink light. Water catches the end of her sarong as she reaches down into lapping waves, she’s living out the storyline from the pages of a paperback novel. A languid trip to the Mediterranean. A fizzy firework soul, she is a world wanderer, sun-kissed, salt-kissed and moon-kissed. She is our muse when designing our first mainline collection for 2023, Cha Cha.
From shelly beach shores to sandy bar floors, mis-matched prints effortlessly pull together (an outfit fashioned from whatever was in her travel bag).
You’ll find patchwork and signature tie-dye prints, mixed in with heirloom crochet and just enough flirty ruffles. This is a wardrobe designed to be thrown into your carry-on and lived in all vacation.
There is something magical about a far-off escape without an end point. Throwing a few bikinis, your favourite dresses, a single quilted coat and that frayed straw hat that’s seen better days into an old tote before buying a one-way ticket to… insert your next bucket list destination here. It’s the magic of knowing you have endless days ahead of you with nothing to do but to follow your heart.
That’s the essence of Cha Cha, created for the wanderlusters, (you know who you are).
We envisioned Cha Cha to be a little bit of everything that makes Spell what it is – think patchwork and signature tie-dye, crochet and flirty ruffles. You’ll want to dance the night away in our Shirred Mini Skirt thrown over our Twist One Piece. For cooler evenings (and for our Northern Hemisphere friends), the Cha Cha Quilted Jacket will keep you cosy around bonfires as the night chill sets in.
Like always, we’ve chosen to focus on natural, sustainable fibres – you’ll find 100% linen, an organic cotton and hemp blend that gives both softness and longevity, and our favourite LENZING ECOVERO viscose fabric for the breeziest, softest-to-touch blouses and gowns. Excitingly, the beautiful swimwear of the collection diverted 131.95kgs of nylon waste from landfill and the oceans, and recycled polyester lines the wadding of our special quilted styles of the collection.
Some of our most adored silhouettes are featured in Cha Cha – with a twist, of course. These are the statement makers for the rule breakers. Stay up ‘til dawn underneath a balmy night sky and watch daylight peek over the horizon, weave among Mallorca market stalls stacking dainty necklaces and bangles. Stay a day, stay a month, stay for years. The choice is yours – and your wardrobe will go with you wherever you lead.
Muse: @ivamaslacc
Photography: @wolfcubwolfcub
Photography assist: @isasanchezphoto
Videography: @zaclovett
Styling: @ashleigh_bakos
Beauty: @sallyvhm
Production: @hollylirosi + @ilikeibizaproductions